Some day I’m going to retire, but I don’t feel like I can stop working. So, at times, I like to think that I will run a bakery of my own. That bakery will serve all the good food that is attached to my legacy and culture, the culture of Argentina.
I wanted to brand this bakery to communicate the Argentinian culture. First and foremost, it’s a loud culture. Secondly, its saying and idioms are intricate, and their origins are very interesting.
So I created a loud brand that indirectly interests and educates people on these idioms and phrases.